UTSAV EXPRESS MOBILE GAME

Privacy Policy

Our commitment to local-first play, transparent analytics, responsible ads and no accounts.

Effective date: October 25, 2026

Android gameLocal-first playNo account neededOptional ads and purchases

This Privacy Policy applies to the Utsav Express Android game and related Utsav Express pages on amalthealabs.com. Your game progress is stored on your device. Some services, such as ads, purchases and optional diagnostics, send limited data to trusted providers.

1. Introduction

Welcome to Utsav Express (package com.amalthealabs.utsavexpress), a 3D delivery game set in Mumbai, developed by Amalthea Labs LLP (“we”, “our” or “us”).

This Privacy Policy explains how we collect, use, store, protect and share information when you use the Utsav Express mobile game and related pages (the “Service”).

Utsav Express is available worldwide. This policy is written to meet the requirements of Google Play's User Data policy and of major privacy laws, including the EU and UK GDPR, the ePrivacy rules, the California Consumer Privacy Act (CCPA/CPRA) and other US state laws, Brazil's LGPD, Canada's PIPEDA, India's Digital Personal Data Protection Act 2023, and similar laws. Where local law gives you stronger rights than this policy, those rights apply.

Amalthea Labs LLP is the data controller for the limited data described in this policy. We do not run our own user-data servers; the data in section 2 is held on your device or by the named providers in section 6.

Our goal is to collect only the minimum data reasonably needed to run, secure, improve, support and monetise the game.

By using Utsav Express, you agree to this Privacy Policy.

2. Information We Collect

2.1 What you give us

No account: Utsav Express does not require an account, email address, phone number or sign-in.

Local profiles: You can create local player profiles with a name and a choice of avatar. Profile names are chosen by you, are stored only on your device, and are not sent to our servers or included in analytics. Please do not use your real full name or other sensitive information as a profile name.

Support messages: If you email us, we receive your email address and whatever you choose to tell us, plus any technical details you include. We use these only to respond, troubleshoot and improve the game.

2.2 Game data stored on your device

Profiles, coins, upgrades, vehicles, orders, tutorial progress, high scores, settings (including audio and the analytics choice) and similar progress are stored locally on your device. We do not store this data on our own servers. The save data is signed so that edits can be detected; this does not block or reset play.

You can delete all local data by uninstalling the game or clearing its storage in Android settings.

2.3 Analytics, crash and performance data (optional)

We use Google Firebase Analytics and Firebase Crashlytics to understand how the game is played and to fix crashes and freezes.

When Share anonymous usage data is on (Settings), the game may collect:

  • ✓In-game actions and events, such as runs started and finished, deliveries, tutorial steps and purchases made with game coins
  • ✓Crash logs, ANR (app not responding) diagnostics and performance data
  • ✓Device model, Android version, app version, language and approximate region
  • ✓An app-instance identifier generated by Firebase
  • ✓Install-source and signing checks (whether Android reports Google Play as the installer and whether the app signature matches), used as diagnostics only

We do not send profile names or directly identify players, and we do not sell this data. You can turn sharing off at any time in Settings; the choice is saved on your device. With sharing off, Firebase analytics and crash collection are disabled.

2.4 Advertising and rewarded ads

Utsav Express offers optional rewarded ads that can give game coins, a clinic visit or doubled run results. We do not show forced ads during a run. You can play without watching ads.

Ads are provided by Google AdMob (Google Mobile Ads SDK). The SDK, and ad networks that may serve ads through it, may collect and share:

  • ✓Your Android advertising ID or other device identifiers
  • ✓Your IP address and approximate location inferred from it
  • ✓Ad views, interactions and rewards
  • ✓Device, app and diagnostic information

This is used for ad delivery, frequency capping, measurement, fraud prevention and abuse detection, and, where permitted and where you have agreed, ad personalisation.

Where required by law, a consent message (Google User Messaging Platform) asks for your choice before ads are loaded. If a privacy-options entry is shown in Settings, you can change your choice there. You can also reset or delete your advertising ID in Android settings (Settings > Privacy > Ads).

We request age-appropriate ad treatment for teen users and limit ad content to a maximum content rating of “T” (Teen) or below. Ad availability and rewards may depend on network access, regional rules and your consent choices. A daily limit on rewarded ads applies on each device.

2.5 Purchases

Utsav Express offers optional coin packs (digital in-game currency) as in-app purchases through Google Play Billing.

Payments are processed by Google Play. We never receive or store your card, UPI or bank details.

We use RevenueCat, a purchase-management provider, to validate purchases, deliver the coins you bought and restore interrupted purchases. RevenueCat may process a pseudonymous app user ID, product identifiers, purchase status and transaction details, and limited device and app information.

Coins have no cash value, cannot be transferred or traded, and there are no random or chance-based purchases.

2.6 Consent, Ads and Analytics Choices

Ads. If you are in the European Economic Area, the United Kingdom or Switzerland (or another region where the law requires it), Google's consent message asks for your choice before the game loads or shows any ads, and before the advertising ID or similar identifiers are used for ads. If you decline, ads that need consent are not shown, and the game remains fully playable. You can review or change your choice at any time using the privacy-options entry in Settings, where it is shown.

Analytics and crash reporting. The Share anonymous usage data setting is on by default in all regions. You can turn it off at any time in Settings. When it is off, Firebase Analytics and Crashlytics collection stops. This data is pseudonymous, does not include profile names, and is used only to keep the game stable and to improve it. In the EEA, UK and Switzerland, if you prefer that no such data is collected, please turn the setting off.

2.7 Information we do not collect

We do not intentionally collect your name or email address (except if you email us), contacts, precise GPS location, photos, camera or microphone data, files, messages, health data, government identification numbers or biometric data.

3. Android Permissions

Utsav Express requests only what the game needs:

  • ✓Internet and network state: for ads, purchases, optional analytics and crash reporting, and update checks.
  • ✓Advertising ID (com.google.android.gms.permission.AD_ID): used by Google's advertising SDK for advertising, measurement and fraud prevention.
  • ✓Google Play services and Play Billing: purchases and in-app updates.
  • ✓Permissions added by Google libraries: wake lock, foreground service, ad-services (advertising ID, attribution and topics) and the Play install-referrer permission. These are added by Google's advertising, Play and Firebase libraries. They are used only for showing and measuring ads, purchases and update checks, crash and diagnostics reporting, and Google Play services. The game does not use them to collect any other data.

The game does not request location, camera, microphone, contacts, storage or phone permissions.

4. In-App Updates

The game may use Google Play's in-app update prompt to offer new versions. Google Play handles the update and its data under its own policy.

5. How We Use Information

We use information to:

  • ✓Run the game and deliver purchases and rewards
  • ✓Show optional rewarded ads and measure them
  • ✓Find and fix crashes, freezes and performance problems
  • ✓Understand how features are used and improve balance and design
  • ✓Detect fraud, abuse and tampering
  • ✓Answer support requests and meet legal obligations

We do not use information for credit, employment, housing or insurance decisions.

6. Data Sharing and Third-Party Services

We do not sell personal information for money. We disclose limited information only to service providers and platform partners who help us run the game:

ProviderPurposeData (categories)
Google Play (billing, updates, install checks)Purchases, updates, distributionPurchase and device information handled by Google
Google AdMob / Google Mobile Ads and UMPRewarded ads, consentAdvertising ID, IP address and approximate location, ad interactions, diagnostics
Google Firebase (Analytics, Crashlytics)Analytics, crash and performance diagnostics (optional)App-instance ID, events, crash logs, diagnostics
RevenueCatPurchase validation and restorePseudonymous app user ID, purchase data, limited device and app info

6.1 Where data is stored

We do not operate our own servers that store player data.

DataWhere it is stored
Profiles, coins, progress, settingsOn your device only
Analytics and crash dataGoogle Firebase / Google Cloud servers (including the United States and other countries where Google operates data centres)
Ad dataGoogle AdMob and the ad networks it uses, in the countries where they operate
Purchase recordsGoogle Play (Google) and RevenueCat (cloud servers, primarily in the United States)

6.2 Selling and sharing

We do not sell your personal information for money. Some laws, such as the CCPA/CPRA, define advertising and measurement activity (for example, disclosing an advertising ID to an ad network) as “sharing” or “selling” for cross-context behavioural advertising. In that sense, the advertising ID and ad-interaction data processed by AdMob may be treated as shared. You can opt out as described in section 13. We do not knowingly sell or share the personal information of anyone under 16.

We may also disclose information if required by law, to prevent fraud or abuse, or in a merger, acquisition or transfer of business assets with appropriate protections.

7. Legal Bases (where GDPR or similar laws apply)

  • ✓Contract: to provide the game and deliver purchases.
  • ✓Legitimate interests: limited pseudonymous analytics, crash diagnostics, security, fraud prevention and product improvement, which you can switch off in Settings.
  • ✓Consent: advertising identifiers and ad personalisation, collected through Google's consent message where required; you can withdraw it as described in section 10.
  • ✓Legal obligation: tax, billing and compliance records.

8. Data Retention and Deletion

Local game data stays on your device until you delete the app or clear its storage. There is no account to delete.

Analytics and crash data (Firebase) is kept according to configured retention periods (up to 14 months for Analytics event data, unless a shorter period applies) and then deleted or aggregated.

Ad and purchase records are kept by the providers according to their policies and legal requirements.

Support emails are kept only as long as needed to resolve the issue and meet legal requirements.

To ask us to delete data we may hold about you (for example, analytics linked to your device), email support@amalthealabs.com from the device owner's address with the subject “Utsav Express data request”. We may ask for your app-instance ID (shown in Settings if available) to find it. Because we do not know who you are, we cannot identify data without such details.

9. Children's Privacy

Utsav Express is intended for players aged 13 and over. It is not directed at children under 13 and we do not knowingly collect personal information from them (US COPPA, UK and EU rules).

In some countries the minimum age for consenting to data processing is higher than 13 (for example 14, 15 or 16 in parts of the EU). In those countries, players below that age need a parent or guardian's permission to use the game and to give any consent.

For teen players, we request age-appropriate ad treatment, limit ad content to a maximum rating of “T” (Teen) or below, and do not show personalised ads where the law or platform rules forbid it.

If you believe a child under the applicable age has provided data, contact us at support@amalthealabs.com and we will take reasonable steps to delete it.

10. Your Choices and Controls

  • ✓Turn Share anonymous usage data off in the game's Settings.
  • ✓Change ad consent through the in-game privacy options (where shown), or reset your Android advertising ID or opt out of ad personalisation in Android settings.
  • ✓Decline to watch ads: all ads are optional.
  • ✓Disable purchases through Google Play parental controls and authentication settings.
  • ✓Delete local data by uninstalling the game or clearing storage.

Some limited diagnostic, security, fraud-prevention and purchase-validation data may still be processed where necessary for core functions, legal compliance or platform rules.

11. Data Security

We use reasonable technical and organisational measures: local-first storage for game data, minimised collection, encrypted transmission (HTTPS/TLS) for data sent to providers, signed local save data with tamper reporting, and restricted internal access to the limited data we receive. No system is perfectly secure.

12. International Data Processing

Utsav Express is operated from India. Our providers may process data in India, the United States, the European Economic Area, the United Kingdom and other countries. When data from the EEA, UK or Switzerland is transferred to countries without an adequacy decision, we rely on safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum), the EU-US Data Privacy Framework where a provider is certified, encryption in transit and data minimisation. You can request a copy of the relevant safeguards at support@amalthealabs.com.

13. Regional Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, export, restrict or object to processing of your personal information, and to withdraw consent.

EEA, UK and Similar Jurisdictions

Users in the EEA, UK, and similar regions have the right to access, correction, deletion, portability, restriction, objection, withdrawal of consent, and the right to complain to their local data protection authority.

India (Digital Personal Data Protection Act, 2023)

Users in India have rights under the Digital Personal Data Protection Act, 2023, including access, correction, erasure and grievance redressal, as applicable.

California & Other US States (CCPA / CPRA Notice at Collection)

California residents and residents of similar US states have the right to know, delete, correct, and opt out of sale or sharing where applicable, and not to be discriminated against for exercising rights.

Notice at Collection: In the last 12 months we collected these categories: identifiers (advertising ID, app-instance ID); internet or app activity (ad and game interactions); approximate geolocation (from IP address); commercial information (purchase records handled by Google Play and RevenueCat); and device and diagnostic information. We collect them for the purposes in section 5 and disclose them to the providers in section 6. We do not collect sensitive personal information as defined by the CCPA, and we do not use it. We keep each category for the periods in section 8.

Other International Jurisdictions (Brazil, Canada, Australia, Japan, South Korea, South Africa)

Under Brazil (LGPD), Canada (PIPEDA), Australia (Privacy Act), Japan (APPI), South Korea (PIPA), South Africa (POPIA) and similar laws, you may have rights of access, correction, deletion, anonymisation or blocking, portability, information about sharing, and withdrawal of consent, as local law provides.

Opt-Out of Sale or Sharing

To opt out of sharing for cross-context behavioural advertising, use the in-game privacy options (where shown), reset or opt out of ad personalisation in Android settings, or email support@amalthealabs.com with the subject “Do Not Sell or Share”. The game has no web interface, so there is no browser to read a Global Privacy Control signal; we honour opt-out choices made on the device.

How to Make a Request & Automated Decisions

How to make a request: Email support@amalthealabs.com. We respond within 30 days (45 days in California, extendable where the law allows), and we do not charge a fee for reasonable requests. We may need to verify you. If you use an authorised agent, we may ask for proof of authority. You will not be treated differently for using your rights. If we refuse, you can appeal by replying to our decision, and you may complain to your data protection authority (in the EEA or UK) or your state attorney general (in the US).

Automated decisions: We do not make decisions with legal or similarly significant effects based solely on automated processing or profiling.

We may need to verify requests, and some records may be retained where permitted or required for security, fraud prevention, dispute resolution or legal compliance.

14. Changes to This Policy

We may update this policy from time to time. The effective date above shows the latest version. Material changes will be published here and, where required, in the game or the store listing. Continued use means you accept the revised policy.

15. Contact Us

Amalthea Labs LLP is responsible for Utsav Express. For support, data requests, or privacy questions, contact us using the details below.

Entity: Amalthea Labs LLP

Email: support@amalthealabs.com

Website: https://amalthealabs.com

Registered Address: 504, Vrindavan Shrushti, Gandhari Road, Kalyan (W), Maharashtra, India - 421301

Grievance Contact (India): Grievance Officer, support@amalthealabs.com

16. Legal Jurisdiction

This Privacy Policy is governed by the laws of India.